Guides
How this work is actually done.
6 guides on photographing, staging, disclosing and costing property visualisation — written against the product rather than around it.
Virtual staging
What it is, what it costs, and what you have to disclose.
Do you have to disclose virtual staging?
Yes, in every market that has ruled on it. What the rule actually requires, where the label goes, and the one distinction that decides whether an edit needs disclosing at all.
How to photograph an empty room for virtual staging
The shot that stages well is not the shot that looks best empty. Height, angle, light and the four things that make a room impossible to furnish convincingly.
What does virtual staging cost?
Per-room pricing, how it compares with physical staging, and the three costs people forget on both sides of that comparison.
Interior design
Styles, rooms, and getting a photograph the model can work with.
New build
Designing and drawing a house that does not exist yet.
For professionals
How agents, architects and photographers actually run this.