Guide
What does virtual staging cost?
Per-room pricing, how it compares with physical staging, and the three costs people forget on both sides of that comparison.
Last updated 30 July 2026
What does virtual staging cost?
In this product, one staged room costs 2 credits — around 0.24 US dollars at the smallest credit pack, and less on a plan. Across the market, expect roughly $15 to $75 per image depending on whether a human retoucher is involved and how quickly you need it.
Physical staging, for comparison, runs to thousands per property: a consultation fee, delivery and collection, and monthly rental on the furniture for as long as the property sits. The gap is not marginal, and it is the entire reason virtual staging exists.
What you actually pay for
- A generation, not a subscription seat — 2 credits per staged room, and the same again only if you want another version.
- Variants of the same room, which cost per variant. Two takes of a living room is two generations, because it is two renders.
- Nothing for a failed render. Credits are reserved before the model is called and refunded on every path that does not deliver an image.
The Free plan includes 10 credits a month, which is 5 staged rooms before you decide whether any of this works for your listings. Full figures on the pricing page.
The costs people forget
On the physical side:
- Rental runs monthly, so a slow sale is an open-ended bill on a property already underperforming.
- It has to be scheduled, which puts days between the decision and the listing going live.
- It stages one arrangement. Showing the same room as a study instead of a guest bedroom means moving real furniture.
On the virtual side:
- A bad source photograph costs you twice — once for the render, once for the reshoot. See the empty-room photography guide.
- Disclosure is not optional, and a label on the image is part of the deliverable rather than an afterthought.
- It furnishes a room; it does not clean one. Clutter has to be removed before staging, or the clutter gets staged.
Where physical staging still wins
At the top of the market, and at open houses. A buyer walking through an empty six-bedroom house is comparing it against staged competitors in person, and a photograph cannot do that work. Virtual staging sells the click; physical staging sells the visit. On most listings the click is the constraint, which is why the economics land where they do.
Read next
- Do you have to disclose virtual staging?
Yes, in every market that has ruled on it. What the rule actually requires, where the label goes, and the one distinction that decides whether an edit needs disclosing at all.
- How to photograph an empty room for virtual staging
The shot that stages well is not the shot that looks best empty. Height, angle, light and the four things that make a room impossible to furnish convincingly.
- How an estate agent runs a listing through virtual staging
The order the operations go in, what it costs for a whole listing, and the sequencing mistake that makes agents pay twice for the same room.